Struggling to generate quality leads? Utilise a roadshow to power your pipeline.
Turn high-touch events into high-impact lead generators. Our roadshows are built to convert interest into action, without adding strain to your team.
Stalled deals? Take the conversation live
If your funnel’s moving slow, you’re not alone. In life sciences, deals often stall mid-way—not because the product lacks merit, but because trust hasn’t been built yet.
That’s where roadshows come in. They put your commercial story in the hands of your best advocates—KOLs, scientists, and leadership—and deliver it directly to the people who need to hear it. In the room, objections get addressed. Questions get answered. And interest turns into action.
What makes a roadshow a lead engine?
Not just a tour. A tailored growth campaign.
stronger visibility
Cut through the noise with branded, targeted experiences.
feedback in real time
Hear pain points live, and act on them fast.
credibility that converts
Leverage KOLs to tell your story with impact and trust.
content you can reuse
Repurpose talks, insights, and visuals for campaigns that last.
faster pipeline movement
Surface objections. Build trust. Shorten cycles.
Scalable Field Impact
Repeatable formats deliver results across geographies and teams.
Real results. Real impact.
Why Minnac? The partner that makes it seamless
Your roadshow isn’t just an event, it’s a campaign. Minnac builds modular, scalable field experiences with the logistics, content, and scientific nuance handled from day one.
science-fluent team
Deep sector knowledge ensures your content resonates and complies
flawless execution
From registration to run sheet, we manage every detail
built for flexibility
Start small. Scale fast. We adapt to your goals
seamless integration
We act as your events team—no added headcount.
results-driven
Measurable ROI built into every campaign
The roadshow, reimagined for modern marketing
Event-in-a-box solutions. Full-service delivery. Flexible support. Choose what you need, when you need it.
How we work
We create event experiences that drive engagement and move your pipeline forward
Design
- Create strategic playbook of event series for a smooth, effective event.
- Agenda definition & management – Craft compelling sessions that engage the audience and facilitate networking
- Branding and promotion – To deliver attendees and strengthen your presence at the event.
Plan
- RACI project planning – Strategic roadmap for a smooth, effective event.
- Venue sourcing & management – Secure the right space, stress-free.
- Speaker management – Secure top voices to amplify your message.
- Promotion & registration – Maximise attendance with targeted outreach.
- App development & content – Engage audiences with digital tools.
Execute
- AV specification & management – Ensure top-tier technical execution.
- Live event preparation & onsite production – Seamless setup and delivery.
Analyse
-
Analytics – Capture insights to refine future events and improve ROI.
- Measure success & optimise for growth
the roadshow playbook
How to put on a roadshow: a guide to strategy-led, sales-driven events
Want to see exactly how science-led companies turn roadshows into revenue? This downloadable guide walks you through every stage—from setting objectives to post-event momentum. Built for commercial and marketing leaders who need to drive real results without reinventing the wheel.
Choosing the right format and location
Structuring agendas for funnel progression
Activating KOLs and field teams
Measuring success and maximizing ROI
Scaling without overwhelming internal resources
Whether you’re just exploring the concept or ready to hit the road, this playbook is your roadmap to high-impact, low-friction execution.
Get the latest updates in marketing & events
From funnel-accelerating event strategies to real-world case studies and playbooks you can actually use — our insights cut through the noise. Sign up to get actionable updates, industry trends, and proven tactics. No fluff. Just field-tested ideas that drive results.
WHAT OTHERS SAY
Our internal team had the expertise to execute the 20 event roadshow, but we lacked the framework to ensure global consistency. Minnac provided everything from the project plan through to event templates and speaker management—allowing us to maintain high production value while executing in-house. Their flexible approach meant we got exactly the support we needed, without overcommitting our resources.
Director of Events, Life Science Company
We wanted to create a series of intimate evening networking events in unique venues, featuring two expert speakers and a company presentation. Minnac acted as an extension of our team, delivering a seamless, fully branded experience that felt both exclusive and high value. Their attention to detail ensured we polished and professional series of events without having to add extra headcount.
Commercial Lead, Genomics Conferences & Events
Minnac truly understands the life sciences space and how to create communities. Their ability to craft engaging experiences where ‘scientists sell to scientists’ made all the difference. The level of peer-to-peer engagement and knowledge exchange at our event exceeded expectations, moving delegates through the funnel, delivering the highest number of leads from any campaign we have undertaken.
Head of Biopharma, Biotech company
See how companies like yours are turning roadshows into revenue
Discover how a biotech Event Director scaled a 20-stop global roadshow without adding headcount — generating over 80 MQLs per event and amplifying brand credibility across markets.
Learn how a commercial-stage Sales Director used Minnac’s “event-in-a-box” model to unblock stalled deals, drive conversion, and prove marketing’s impact on revenue.
Let’s make roadshows work for you
Whether you’re launching, repositioning, or trying to accelerate deals, we’ll help you take your message directly to the people who need to hear it. Built for conversion. Designed to scale. Seamlessly delivered.