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The roadshow playbook
Get the complete, proven framework science-led companies use to move from curiosity to conversion, with none of the guesswork
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Your step-by-step guide to roadshow success
This playbook walks you through every stage in organising your next roadshow, from setting clear objectives to post-event momentum. It’s built for commercial and marketing leaders who need to drive real outcomes without burning internal resources or starting from scratch.
what you’ll find inside
What makes a roadshow effective: The key elements that move it from ‘just another event’ to a funnel-driving machine
How to design with purpose: Setting objectives, choosing formats, and tailoring for audience impact
Driving measurable results: Aligning with sales, tracking ROI, and surfacing buying signals
Extending the impact: Repurpose content and reuse insights to build momentum
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