Life science webinars: 5 tips to stand out from your competitors
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Life science webinars are a great tool for your life science company to showcase your products or services – ultimately generating sales-ready leads.
In this article, take a look at our top tips to make sure your webinar broadcast stands out from your life science competitors.
Content is key for life science webinars
Your content should be establishing your business as a thought leader within your specific niche. The most effective life science webinars are highly targeted towards a specific topic and market segment. This will ensure your webinar will be useful for your audience. Become the resource your customers are looking for.
The content you would like to use for your webinar may help inform the format of the webinar you decide. Webinars with a single presenter with a Q&A, or perhaps an informal fireside chat or panel discussion may be a better format to use.
Our experience has shown that customer stories are great at engaging and building communities. This helps generate the appropriate balance between showcasing your life science services / product offering without appearing overly sales-driven.
Your webinar should be packed with quality content. We recommend your webinars shouldn’t last longer than 1 hour. This is key to keeping your audience engaged and will ensure they are keeping up with the content. Be sure the webinar discussion is clear and concise.
Promote your life science webinar and drive registrations
Once your content has been decided, the next stage is to promote your webinar to prospective delegates.
A dedicated landing page, speaker biographies, headshots and a clear registration process all help create a professional first impression and encourage sign-ups. Give yourself as much time as possible to build momentum before the event.
Promotion shouldn’t rely on a single channel either. Email campaigns, social media and paid advertising can all help increase registrations, particularly when used together as part of a coordinated campaign.
Use a live Q&A within your life science webinar
A Q&A session is one of the most effective ways to keep your audience engaged and turn a webinar into a genuine conversation. It also works particularly well alongside pre-recorded content, giving delegates the opportunity to ask questions and interact directly with the speaker.
Seeded questions can help get the discussion started and give speakers a chance to prepare for the opening topics. Polls and surveys are also useful tools, providing instant feedback and encouraging delegates to participate throughout the session.
A good speaker
Your speakers play a major role in shaping how delegates perceive your business. Choose people who know the subject well, communicate clearly and reflect your company’s values. They should feel comfortable engaging with an audience, whether presenting live or taking questions during a Q&A.
Speaker training can help build confidence and ensure everyone is aligned on key messages before the event.
Overcoming the technical challenges
Finally, a technical assistant on the day of your webinar can be a helpful addition to ensure everything runs smoothly. This means you can concentrate on running your life science webinar.
This includes everything from having your speakers and moderators use a good microphone to ensuring the slide transitions are seamless. Training before the event can help ensure that everyone knows what they are doing and what to expect.