5 ways Minnac can help maximise your conference experience
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Investing in exhibiting at a scientific conference is an exciting opportunity as a vendor to build brand awareness and generate new leads. Figuring out all the event details can be a time-consuming and costly process – particularly when combined with the added pressure of maximising your return on investment.
This article highlights how engaging with our events consultants at Minnac at each stage of exhibition preparation can help you make the most of your exhibition investment.
1. Liaising with organisers
The organisation required for exhibiting at an event can quickly become a time-consuming and labour-intensive process with organisers requiring vendors to provide an extensive amount of information and decisions following event sign up. Organisers can further complicate this process by not providing written guidelines of what is required, whilst still issuing fines and penalties for missed deadlines/incorrect information.
Engaging with a professional events consultant can be a time and cost-effective way of organising your exhibition. We can advise you on every stage of the pre-event process, ensuring you have provided all the correct information, liaise directly with the organisers, and make sure you don’t incur any penalties – which can ultimately save you time, money, and stress.
2. Manage the exhibition space
Managing your exhibition space requires extensive planning and organisation both pre-event and on the day. The first thing to consider is the exhibition space itself, with your aim being to build a meaningful, engaging space that reflects your branding.
The second is the physical requirement of your booth set-up and break-down and any time constraints imposed by the conference organisers. We have extensive experience in booth interior design and dressing, tailoring it to your needs to create an engaging, impactful booth that will maximise your conference experience.
As for on the day, we offer a full set-up and break-down service of your exhibit space, so your representatives can be fully focussed on generating leads and interacting with clients. We can be with you every step of the way, offering full or tailored exhibition space management to suit your needs and requirements, saving you money and time.
3. Ship your items
Organising shipping of your items required for the exhibit offers its own set of challenges and costs. Large or delicate scientific instruments can be expensive to transport with the safety of your items a top priority. Shipping can be further complicated in the case of international conferences where custom restrictions may impact what items you can bring adding to the organisational stress.
Minnac’s extensive experience in Life Sciences event management means we have partnerships with multiple logistics companies specialised in transporting scientific instruments. We can take the responsibility of organising the safe shipping of your items and settling any custom restrictions so you can turn up to the event with all items ready to go — with the option of storage of items for subsequent events.
4. Source your printed pieces and giveaways
The little touches on your exhibit are key to leaving the best impression with your booth visitors. To make the most meaningful impact on potential clients at the event, the items on your booth – including giveaways, printed works and activities – must be of high-quality and sustainable.
We can cover every detail of your event experience from the giveaways to the printing, all whilst reflecting your branding choices. We are also ISO 20121 certified in events sustainability management ensuring you have high-quality, good-value and sustainable print items and giveaways for distribution at events.
5. Boost your presence
Conference organisers offer additional activities that can help maximise your presence at the event including becoming an event sponsor, presenting at a session, showcase or with a poster, or running demonstrations with the conference organisers – however, these additional activities come with additional associated costs and time-commitments to organise.
When faced with an overwhelming agenda, it can be tricky to know what activities will really maximise your impact at the event. We can help you decipher the agenda and make the best decisions for you.
Save time, money, and stress with Minnac
By engaging with events consultants, you can save both time and most importantly money by letting experienced professionals handle all the paperwork and organise the design and logistics of your exhibit space, ensuring you are making the most of your conference experience.
With every client, we use our 15 years of experience in conferences and exhibitions to help at every step of the way making sure you get the most out of your conference investment by generating new and meaningful leads and maximising your ROI.