CASE STUDY
From uncertain to unstoppable
How one first-time marketing leader gained confidence and clarity with Minnac
the CHALLENGE
Taking the leap into leadership
When Louise accepted her first senior marketing role at a biotech start-up, she brought energy and ambition, but faced immediate challenges. The board expected strategic clarity, her team was non-existent, and the company had no foundational marketing infrastructure. She needed to deliver impact fast, but without the time or support to build a roadmap, she risked burnout and missed opportunities.
the SOLUTION
Strategic mentoring + tactical firepower
Minnac stepped in as Louise’s embedded marketing partner offering both behind-the-scenes strategic coaching and hands-on execution support. Our flexible engagement model allowed Louise to scale support based on need, but without the overhead of building a full team too soon.
aligned strategy
Together, we built a clear, investor-ready marketing strategy that tied every activity directly to commercial and scientific milestones. This gave Louise a confident roadmap to present to leadership and investors — showing focus, foresight, and measurable intent.
clear voice
We crafted science-fluent messaging grounded in voice-of-customer insights, competitor analysis, and a refined positioning framework. The new narrative resonated across audiences, uniting internal teams and elevating the company’s external credibility.
seamless execution
Minnac executed the tactical plan with precision, delivering campaign assets, content, and tactical plans on time and on brand. Each output drove awareness and confidence in Louise’s leadership of a capable, delivery-focused marketing function.
guided growth
Through one-to-one mentoring, Louise developed the clarity and composure to lead decisively in high-stakes meetings and board interactions — transforming self-doubt into executive presence and strategic influence.
the RESULTS
Confident leadership and measurable progress
Today, Louise is leading from the front with clear priorities, strong messaging, and a growing marketing presence that reflects the company’s innovation and ambition. She’s delivering measurable marketing outcomes while continuing to evolve as a confident, strategic leader in the biotech space.
WHAT OUR CLIENTS SAY
I honestly don’t know how I would’ve done it without Minnac. They were the steady hand in the background, helping me figure things out, look good in front of the board, and actually get things done.
Louise, Marketing Director
Biotech company
A team when you need one
At Minnac, we’re more than consultants — we’re your marketing team for hire. Our flexible model means you get access to senior-level strategy, executional muscle, and science-fluent guidance without the delays or overhead of hiring full-time. Whether you need a strategic sounding board, an extra pair of hands, or both, we plug in seamlessly to support your goals and grow with your needs.
- Scale up or down based on evolving priorities
- Get expert support across leadership, strategy, messaging, content, and campaigns
- Work with professionals who understand life sciences and act like part of your internal team
Why Minnac?
Because leaders and life science businesses sometimes need more than just advice
They need an experienced partner who can think strategically, act tactically, and coach quietly behind the scenes. Minnac brings together senior marketing leadership, scientific fluency, and practical execution to accelerate impact from day one. Our embedded approach means clients like Louise don’t just get plans, but momentum, clarity, and the confidence to lead.
From first-time leaders to seasoned executives navigating change, Minnac helps marketing functions mature faster, communicate smarter, and perform stronger.
Get the marketing momentum you need
Whether you’re shaping strategy, scaling delivery, or sharpening your story, Minnac can help you make it happen.
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