CASE STUDY
Escaping the conference chaos — without missing a beat on marketing
How Minnac helped a solo marketing manager offload exhibition planning and logistics to show up strong with more time, less stress, and better results
the CHALLENGE
Strategy taking a backseat to shipping
As the sole marketing manager at a growing biotech company, Cara was balancing campaign strategy, content creation, and stakeholder reporting — all while trying to coordinate a busy conference calendar. With no internal event team and a mounting list of logistics tasks, deadlines were slipping and anxiety was climbing. Booth shipping, supplier emails, last-minute swag orders — everything felt urgent, and high-value marketing work was slipping down rapidly expanding to-do list.
the SOLUTION
Outsourced conference management
Minnac became an extension of Cara’s team, taking complete responsibility for the company’s conference planning and logistics. From booth coordination and swag production to supplier management and on-site support, Minnac handled every detail, proactively communicating updates, solving problems before they escalated, and ensuring all assets arrived on time and in perfect condition.
By managing all of the moving parts needed when planning to exhibit with precision, Minnac gave Cara the freedom to focus on pre-event outreach, onsite engagement, and post-event lead nurture — all the activities that actually move the commercial needle.
Booth logistics & shipping
Coordinated end-to-end handling of booth materials, ensuring timely delivery, setup, and breakdown without last-minute panic.
swag & print production
Managed the sourcing, production, and on-time delivery of branded materials and scientific collateral, all aligned to the company’s identity.
single point of contact
Acted as the single point of contact for all suppliers and the conference host, eliminating communication gaps and confusion.
timeline & milestone management
Created a clear, proactive schedule to keep all moving parts on track, reducing deadline risks and surprises.
on-site execution support
Provided live assistance during the event to troubleshoot and ensure the company’s booth ran smoothly and professionally.
strategic oversight
Advised on booth layout, messaging alignment, and attendee engagement to ensure every detail reinforced the company’s brand and objectives.
the RESULTS
No last-minute surprises — just smooth execution
On-time, stress-free delivery of booth and materials
Strong, professional presence that reflected the company’s brand
Freed up Cara’s time to focus on strategy and demand generation
Increased booth traffic and better alignment with sales follow-ups post-event
WHAT OUR CLIENTS SAY
Minnac was a game-changer. I used to dread conference prep, but with them in my corner, I could finally focus on marketing activities. They felt like part of my team, not just another vendor.
Cara, Marketing Manager
Biotech company
What it really takes to attend an exhibition
Attending a life sciences exhibition is far more than showing up with a booth. Behind the scenes, there’s an extensive web of logistics, coordination, and execution required to create a seamless, successful presence:
- Booth logistics: Sourcing and customising booth structures, managing global shipping, warehousing, and on-site setup for a seamless, stress-free presence
- Supplier & organiser coordination: managing multiple suppliers and deadlines for booth builders, print shops, swag, and conference organisers
- Asset & brand management: Design, production, and timely delivery of print materials and swag, ensuring everything aligned with brand standards and scientific credibility
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Proactive planning with contingency: Build detailed timelines, manage critical deadlines, and prepare for unexpected challenges
Why Minnac?
Less stress, stronger presence: allowing marketing to focus on marketing
Minnac combines deep life sciences expertise with a proactive, no-nonsense approach to conference support. Our flexible service models, fast communication, and commitment to brand integrity take the chaos out of exhibitions, so that life sciences companies can show up sharp, credible, and ready to make meaningful connections.
We empower life sciences marketers to deliver polished, high-impact exhibition experiences without the stress, missed deadlines, or internal distractions.