The vital role of your website in your biotech start-up’s success
By Claire Nicholson and Yasmin McLaughlin | Reading time: 3 minutes
Are you looking at creating a new website for your biotech start-up? Or are you looking at refreshing your website content to align with your altered business goals?
Your website should be the front end to your company and so should reflect your content and values.
This blog will help you identify 5 reasons your website could be falling short and provides advice on maximising your website traffic and engagement.
Call to actions are clear to driving engagement
It’s crucial that your website is clear, concise and user–friendly to ensure maximum engagement from potential clients. A simple way to ensure this is to use clear and brief call to actions that direct the audience around your site. Your call to actions can encourage your website visitors to read more about your products and services through blog articles, webinars or email newsletters and ensure they are up-to-date with all that’s going on in your company. It is also important to make sure your contact information is clearly accessible to all potential and current clients.
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Mobile responsiveness is key to maximising engagement
All the modern internet browsers include developer tools that enable you to simulate how your website looks across a variety of different device formats. Using these can help to make sure your website is compatible with all devices and is accessible for all website visitors.
Use the free tools from Google to maximise success
There are several actionable tips you can implement to optimise your search engine ranking results. These changes range from making sure that your Google search appearances have all the content related to your company and associated buzzwords. You also need to consider whether your website runs smoothly from a technical point of view on the different search engine platforms.
Consistently create content
You cannot expect new website visitors to just randomly stumble across your website, ensuring you are promoting your website effectively to maximise engagement and generate new website traffic is crucial.
This can be done through promotion on social media platforms such as LinkedIn or directly to existing clients via email lists. Installing Google Analytics to your website is a great way to monitor your website traffic and allows you to see what promotional tactics have been effective, informing future content.
Continue to grow your website traffic
Lack of engagement with your website from your own end could be a major reason your website is falling short. To maximise and maintain website engagement, keep adding new content that is both relevant and useful to your audience. This not only increases traffic to your website, it will also provide promotional material for you to use across all your marketing activities and optimise your SEO — just make sure your new content is relevant to you and your customers, as you don’t want to inadvertently, negatively impact your SEO.
Want a website refresh, or perhaps an entirely new website?
Click here to see how we can help your bioscience company develop your web presence.
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