Life science webinars: 5 tips to stand out from your competitors

By Lucy Thorne and Claire Nicholson | Reading time: 3 minutes

Life science webinars: 5 tips to stand out from your competitors

Life science webinars are a great tool for your life science company to showcase your products or services – ultimately generating sales-ready leads.

In this article, take a look at our top tips to make sure your webinar broadcast stands out from your life science competitors.  

1. Content is key for life science webinars

 

Your content should be establishing your business as a thought leader within your specific niche. The most effective life science webinars are highly targeted towards a specific topic and market segment. This will ensure your webinar will be useful for your audience. Become the resource your customers are looking for. 

The content you would like to use for your webinar may help inform the format of the webinar you decide. Webinars with a single presenter with a Q&A, or perhaps an informal fireside chat or panel discussion may be a better format to use.  

Our experience has shown that customer stories are great at engaging and building communities. This helps generate the appropriate balance between showcasing your life science services / product offering without appearing overly sales-driven.  

Your webinar should be packed with quality content. We recommend your webinars shouldn’t last longer than 1 hour. This is key to keeping your audience engaged and will ensure they are keeping up with the content. Be sure the webinar discussion is clear and concise.  

 

2. Promote your life science webinar and drive registrations

Once your content has been decided, the next stage is to promote your webinar to prospective delegates.  

Speaker biographies and headshots are all useful features for our clients to showcase their offering. There are a variety of marketing tools you can employ for promotion – from emails to webinar landing pages. Be sure that you allow as much time as is possible for promotion to maximise your attendance.  

There are a variety of tools to help drive attendance at your life science webinar. For example, social media may provide the ideal opportunity to increase registrations – whether through organic reach or paid advertising. 

 

 

3. Use a live Q&A within your life science webinar

A life science Q&A is crucial to keep your audience engaged. There are many tools you can use to keep the conversation flowing in a virtual environment. A live Q&A will also complement any pre-recorded content you might be using.  

Consider using seeded questions to get the Q&A started. They also allow for the speaker to be prepped for the first question. You should also consider using tools such as polls and surveys to gauge audience opinion and keep them engaged.  

 
panel-view-virtual-conference

4. A good speaker

Potential speakers should be knowledgeable about your business and reflect your business values. They should be comfortable talking on and off camera.

You might like to consider speaker training to ensure all of your speakers are on the same wavelength and to ensure they are properly prepared for your event.  

5.  Overcoming the technical challenges

Finally, a technical assistant on the day of your webinar can be a helpful addition to ensure everything runs smoothly. This means you can concentrate on running your life science webinar. 

This includes everything from having your speakers and moderators use a good microphone to ensuring the slide transitions are seamless. Training before the event can help ensure that everyone knows what they are doing and what to expect.  

It can be a challenge to ensure each aspect of your webinar runs smoothly. 

We can take care of your webinar. From the concept to delivery, we’ll help make your webinar a success.

Contact us to discuss your requirements or explore how we can help make your webinar stand out by emailing us here

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