Commercial strategy

Your European life science partner

A clearly-defined commercial strategy is critical to the success of any business

Identifying correct commercial opportunities for a company and its products requires a deep understanding of the offering, competition, and target customers to formulate a well-defined commercial plan

We help life science companies develop and execute strategies by providing valuable insight into innovative approaches proven to drive commercial success. When it is time to build your strategy or bring your product to market, our team has the experience and knowledge to guide you through every step of the way

Why work with Minnac Life Sciences?

We have a strong history of successfully working in management consulting for the life sciences market

Our clients can gain immediate access to a highly experienced team of consultants who have operated at the senior executive level for over two decades in high-performance life science companies, both in corporate and start-up environments

Our team are skilled in highly technical global product management, as well as sales and marketing, within NGS, synthetic biology, medical devices, oncology, infection, and molecular biology markets

Our capabilities

Market opportunity assessment – Customer segmentation – Unmet need analysis – Technology/market fit assessment – Competitive landscape analysis – Commercial tactical execution – Product launch strategies – Business plan development – Product development strategy – Go-to-market strategy – Revenue modelling – Pricing strategy – Channel strategy – Partnerships and alliances – Portfolio management – Organisational design – Investor presentations – Focus groups and VOC KOL interviews – Product concept testing – Executive coaching & mentoring

Who do we work with?

Minnac Life Sciences provides commercial strategy consulting services to early-stage life science start-ups who may be developing their initial commercial plan, as well as SME’s and established life science companies looking to improve their strategies for growth

We will work flexibly and proactively with you to develop and successfully execute the commercial plan, either alongside your team or in an embedded role within your organisation